Würth Group to become new main sponsor of Salzburg Festival in 2025

The Würth Group is the global market leader in the development, production, and sale of fastening and assembly materials and the life’s work of Prof. Dr. h. c. mult. Reinhold Würth, who turned his father’s two-person business into a globally leading trading group with more than 2,700 shops in over 80 countries.

Prof. Dr. h. c. mult. Reinhold Würth, one of the world’s most ambitious art collectors and supporters, and the Würth Group have been supporting Salzburg Festival since 2016, the Ouverture Spirituelle concert series since 2018 and the jung&jede*r children’s and youth program since 2022.

“We are very grateful and sincerely touched that Prof. Reinhold Würth and the Würth Group have more than doubled their already generous sponsorship. Our profound conversations have shown that we are just as united by our idea of quality as we are by our belief in the power of art. I see this extended sponsorship as a confirmation of our work so far and as a mandate to remain unwaveringly true to the intentions of our founding fathers even in difficult times,” said Festival President Dr. Kristina Hammer and thanked Prof. Dr. h. c. mult. Reinhold Würth and the Würth Group on behalf of Salzburg Festival's Board of Directors.

Art and culture are an integral element of the Würth Group’s corporate culture. The commitment to a vibrant cultural landscape reflects central aspects of the Würth Group, such as openness, internationality, and quality.

“I have a great passion for art, literature, architecture, and music. For me personally, the latter is indeed the highest of the arts and a special treat. Going home with a melody on my mind after a wonderful concert—that is what I call a splendid day,” said Prof. Dr. h. c. mult. Reinhold Würth.

The commitment of Prof. Dr. h. c. mult. Reinhold Würth and the Würth Group, especially in the field of the fine arts, has been shaping the cityscape of Salzburg for more than 30 years. The most prominent example of this commitment is the Walk of Modern Art, an art project spanning ten years that has resulted in a globally unique art trail in the heart of the World Heritage city. A total of 14 sculptures by internationally renowned artists connect the most beautiful places in Salzburg. Since 2013, the works displayed along the Walk of Modern Art have been on permanent loan from the Würth Collection to the city of Salzburg. Apart from his responsibility for the staff and the company, his responsibility to society plays a central role for Reinhold Würth.

Short biography of Reinhold Würth

At the age of 19, Reinhold Würth took over the management of the family business in 1954 following his father’s early death. Back then, the company had two employees. Today, the Group employs more than 87,000 people. Acting with a far-sighted strategy and vision and supported by his mother Alma Würth, Reinhold Würth successfully continued the business and added one success to the next. Starting in 1962, local companies were gradually established on all continents. In recognition of his outstanding social and cultural commitment as well as his entrepreneurial achievements, Reinhold Würth was awarded the German Founder’s Prize for his life’s work, the Grand Cross of Merit of the Order of Merit of the Federal Republic of Germany and the French medal “Officier de l’Ordre des Arts et des Lettres” acknowledging his extraordinary merits in the cultural cooperation between Germany and France. Lending a hand and finding new ideas and solutions that help customers in their day-to-day business are guiding principles at Würth. “Looking beyond the mountain and around the next corner” and leaving the well-trodden paths has always been one of Reinhold Würth’s basic rules for the company. His motto: “We are our customers’ employees.”