Berlin-based “Call a Midwife” start-up receives “Unternehmerisches Herz” award


Künzelsau/Schwäbisch Hall. Berlin start-up “Call a Midwife” was presented the “Unternehmerisches Herz” award at the gala evening on the occasion of the Global Market Leader Summit on 31 January 2018. The “Unternehmerisches Herz” award is an initiative of Adolf Würth GmbH & Co. KG and the German weekly magazine WirtschaftsWoche.

The award winner, “Call a Midwife”, offers a digital platform for pregnant women and young mothers to exchange information with midwives. The start-up convinced the jury with its innovative approach to digitalizing the midwife’s profession and with the founder’s courage and discipline to face the requirements of a radically changing market with the completely new business model of Midwife 2.0. “The founder Sabine Kroh acts in an exemplary way,” Daniel Rettig, editor of WirtschaftsWoche, says. “Instead of complaining about the difficult working conditions of midwives, she had the courage to found a digital midwife service.”

“Our children are our future. Their hearts have to beat for all questions to be answered. Our task is to pave their way, offering opportunities and creating room to turn their ideas and visions of a positive world into reality,” Robert Friedmann, Chairman of the Central Managing Board of the Würth Group, said in his speech.

For the first time, Carmen Würth Forum in Künzelsau-Gaisbach was the venue for the gala evening. The award ceremony was accompanied by a multi-course dinner prepared by the best chefs of the Hohenlohe region, a speech by State Premier of Baden-Württemberg Winfried Kretschmann and musical contributions by Würth Philharmoniker.

The “Unternehmerisches Herz” award

“Unternehmerisches Herz” award is presented on the occasion of the Global Market Leader Summit, where managing directors and representatives of top companies meet experts from the business community and representative from science and politics. The prize is awarded by Adolf Würth GmbH & Co. KG in cooperation with WirtschaftsWoche. It is presented to entrepreneurs who act in a brave and authentic way and set standards beyond the boundaries of their company thanks to their integrity and ideals. The winner of the prize is chosen by a jury consisting of the following members: Robert Friedmann (Chairman of the Central Managing Board of the Würth Group), Prof. Dr. Miriam Meckel (Publisher of the WirtschaftsWoche), Andreas Schmitz (Chairman of the Supervisory Board, HSBC Trinkaus & Burkhardt AG), Christiane Wodtke (Managing Partner of Wodtke GmbH), Dr. Carl-Heiner Schmid (Senior Partner of Heinrich Schmid GmbH & Co. KG), André Häusling (Managing Director of HR Pioneers GmbH) and Dr. Hendrik Brandis (Co-Founder and Partner of Earlybird) as well as the two latest award winners Henrik Schunk (CEO Schunk GmbH & Co. KG) and Sina Trinkwalder (Managing Director of manomama GmbH).

About the award winner

The start-up “Call a Midwife” was founded by midwife Sabine Kroh in 2016. Together with her team, she offers pregnant women and mothers a digital platform where they can contact midwives against payment. In this way, all questions about pregnancy, birth and infants shall be answered in a quick and simple manner to prevent uncertainties. On “Call a Midwife”, midwives are available on 365 days offering their support in nine languages. For the future, the start-up plans to offer its own app and to cooperate with German health insurance.

About Adolf Würth GmbH & Co. KG

Adolf Würth GmbH & Co. KG is the leading specialist in the trade of assembly and connecting materials for professional use. It is the largest individual company of the globally operating Würth Group that currently consists of over 400 companies in more than 80 countries and has more than 74,000 employees on the payroll. The product range comprises 125,000 products for craft and industry and is sold around the world by the companies of the Würth Line: from screws, screw accessories and anchors to tools, chemical-technical products and personal protective equipment. On a global scale, the Würth Group supplies to more than three million customers. According to the preliminary annual financial statement, the Würth Group generated EUR 12.7 billion in sales in fiscal year 2017.

About WirtschaftsWoche

WirtschaftsWoche is the main up-to-date business magazine for decision-makers with a consistent focus on economy. Week after week, more than 100 employees, editors, reporters and correspondents from all over the world analyze the most important events of economy and politics, in financial markets and management, in science and technology. WirtschaftsWoche coverage is complemented by the www.wiwo.de online team, which presents and analyzes events and results on a daily basis.

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