Würth becomes main sponsor of Four Hills Tournament

With its four ski jumping competitions in Oberstdorf, Garmisch-Partenkirchen, Innsbruck, and Bischofshofen, the Four Hills Tournament is one of the longest-standing events in international winter sports. Würth will be present at all four venues and will support the partnership with communication measures, hospitality opportunities, and on-site activations.

“The Four Hills Tournament combines top sporting performance, a long tradition, and great fan enthusiasm. It is precisely this environment that suits Würth and the people we work with every day. With this partnership, we are creating an international platform that allows us to make our brand tangible for customers, employees, and fans. At the same time, we would like to use the attention the tournament generates to focus more on the skilled trades and the people who work in them,” says Fritz Hollweck, Head of Sports Sponsorship at Würth.

“Würth has been present in winter sports for many years and knows the sector very well. The Four Hills Tournament offers the brand additional touchpoints with its target groups and a high international reach across four traditional locations. This will enable Würth to deepen its existing commitment in a targeted manner and strengthen the brand’s position in winter sports over a longer period,” says Michael Witta, Managing Director of Infront Austria.

With this partnership, Würth is expanding its existing commitment to winter sports and strengthening the link between the brand, the skilled trades, and the sport.

Sports sponsorship at Würth

In addition to competitions in alpine winter sports, Würth is involved in handball and ice hockey, including as an official sponsor of the IIHF Ice Hockey World Championships. Würth is also Official Tool Supplier of KTM Factory Racing and MotoGP, and title sponsor of the Würth 400 in the American NASCAR Cup Series. In association football, Würth is a partner of the German Football Association, the Italian Football Federation, and referees in Spain, among others.

About the Würth Group

The Würth Group is the leader in the development, manufacture, and sale of assembly and fastening materials. In addition, trading and production companies, the so-called Allied Companies, are active in related business areas, such as electrical wholesale, electronics and financial services. In 80 countries, the Group currently employs more than 86,000 people in over 400 companies with over 2,800 shops. In the 2025 fiscal year, the Group generated sales of EUR 20.7 billion and an operating result of EUR 970 million. With around 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest single company in the Würth Group.