Würth hosts start-up event


Künzelsau. The winners of the 2017 WECONOMY competition, which is geared towards start-up companies and young entrepreneurs, visit Würth on 20 and 21 March to get important advice and support from experienced managers from different industries. Marketing and sales topics will be in the focus of the event hosted by Würth.

Providing young companies and their founders with know-how and experience in their getting started: That is what WECONOMY is about. The initiative is a cooperation of the non-profit organization Wissensfabrik – Unternehmen für Deutschland e.V., the business and innovation center UnternehmerTUM of the Technical University of Munich and the newspaper Handelsblatt. Being a member of Wissensfabrik, Würth supports the founder initiative WECONOMY and hosts the second of a total of three events for the winners of this year’s competition. Robert Friedmann, Chairman of the Central Managing Board of the Würth Group welcomed the participants at the headquarters of Adolf Würth GmbH & Co. KG on Tuesday morning. “Fresh ideas and totally new approaches characterize the start-up scene. Established companies can benefit from that, too. In exchange, we are happy to share our experiences to promote entrepreneurship in Germany,” Friedmann explains.

Focus on marketing and sales

In the focus of the WECONOMY days at Würth will be marketing and sales topics, which will be addressed and discussed on both days by means of speed mentoring sessions, keynote speeches and workshops. Among the experts are also two Würth representatives: Alexander Kimmig, Head of Power Tools, Services and Systems, and Dr. Martin Wädele, Head of Research & Development at Würth, will share their expertise in so-called speed mentoring sessions. There, experts and founders discuss a focus topic from their daily business selected by the founders.

About the Würth Group

The Würth Group is the world's market leader in its core business, the trade in assembly and fastening materials. It currently consists of more than 400 companies in over 80 countries with more than 74,000 employees on its payroll. Approximately 32,000 of those employees are salaried sales representatives. In the Group's core business, the Würth Line, the sales program for the trades and industry comprises more than 125,000 products: from screws, screw accessories and anchors to tools, technical chemicals and personal protective equipment. The Allied Companies of the Würth Group, which either operate in business areas related to its core business or in diversified business areas, round off the range by offering products for DIY stores, material for electrical installations, electronic components such as circuit boards, and financial services. They account for more than 40 percent of the Würth Group's sales volume.


Every year, WECONOMY provides technology-oriented start-up companies with support in the implementation of essential topics such as market entry, organization and company development as well as access to interesting networks of entrepreneurs, managers, experts and founders. For WECONOMY, Wissensfabrik cooperates with the business and innovation center UnternehmerTUM of the Technical University of Munich and Handelsblatt as a media partner.

About Wissensfabrik

“Wissensfabrik – Unternehmen für Deutschland e.V.” is an initiative by companies and foundations committing themselves to education of children and adolescents as well as to entrepreneurship in Germany. The network of German businesses comprises more than 130 members of all company sizes and from all industries. Its objective is to promote the exchange between businesses, educational institutions and sciences in order to strengthen Germany’s ability to innovate. The non-profit association based in Ludwigshafen is involved in roughly 2,900 education partnerships supporting knowledge transfer and skills development in sciences, technology, as well as business thinking and activity. The initiative focuses on education projects for daycare centers and primary schools developed together with science partners. Furthermore, Wissensfabrik offers a mentoring program and the start-up initiative WECONOMY to support young entrepreneurs in the implementation of their business ideas.

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