Würth extends partnership with IHF Handball World Championships
Würth is continuing its long-term commitment to international handball, extending its partnership with the IHF Men’s and Women’s Handball World Championships through 2029. This partnership covers both the 2027 and 2029 tournaments. As early as next year, one of the sport’s highest-reach events will take center stage: the Men’s Handball World Championship in Germany, which will attract a large international audience both on-site and across global media channels.
Handball embodies team spirit, responsibility, and precision, values that are equally central to many Würth customers. The partnership with the IHF Handball World Championships builds on this shared foundation while supporting a sport that continues to grow in international importance. This aligns Würth with an elite sporting environment: Both the German men’s and women’s national teams have demonstrated strong growth and success over the past few years. Germany is a nation with a rich tradition in men’s handball and remains a strong contender for international titles. At the same time, the women’s national team has firmly established itself on the global stage and is steadily pursuing its path to the top.
Beyond the sporting arena, Würth views the partnership as a platform for dialogue and connection. During the World Championship in Germany, the company plans to host accompanying programs for customers and employees, bringing the excitement of handball to life while highlighting the sport’s unifying power.
“The partnership with international handball has proven its value over the years,” said Fritz Hollweck, Head of Sports Sponsorship at Würth. “Past championships have demonstrated just how strongly this sport brings people together and resonates on an emotional level. Building on these experiences, we will continue to support handball in all its diversity and share the unique moments of these tournaments with our customers and employees.”
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, added: “Extending the partnership with Würth through 2029 sends a strong signal for the sustainable development of international handball. Würth leveraged the World Championships last year as a high-quality global platform, contributing significantly to the continued professionalization and visibility of the tournaments. Together with the IHF, we will build on this success and create long-term value for partners, fans, and the handball sport.”
The involvement in handball is part of Würth’s comprehensive sports sponsorship strategy, which is based on visibility at major international events. Apart from competitions in winter sports, Würth is visible as an official tool supplier of MotoGP and had the “Würth 400” in the NASCAR Cup series in the USA named after it. Würth also shows a strong presence in soccer, among others as a partner of the German Football Association, the Italian Football Federation and the referees in Spain.
About the Würth Group
The Würth Group is leading in the development, production, and sale of assembly and fastening materials. Other trading and production companies, the Allied Companies, operate in related business areas, ranging from electrical wholesaling and electronics to financial services. The Group currently employs more than 86,000 people in over 400 companies with more than 2,800 shops across 80 countries. The Group generated sales of EUR 20.7 billion and an operating result of EUR 970 million in the 2025 fiscal year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau, Germany, is the largest single company in the Würth Group.