The Würth Group supports UNICEF with 400,000 euros
As part of a worldwide campaign week, the Würth Group supported the UN Children's Fund UNICEF by making a donation to an aid program that provides children in Sri Lanka with access to high-quality education and psychosocial support.
Global campaign week makes donation possible
For the sixth time, Würth presented a donation cheque to UNICEF. On the occasion of the RW WORKOUT Week, which is held worldwide and sees office and sales staff working together, EUR 400,000 were raised by the company.
“Children should be able to fully develop their skills. Therefore, they need unrestricted access to education. With the donation for schools in Sri Lanka, we want to make a contribution to enabling children to attend school on a regular basis and to providing school materials and meals for them," Bettina Würth, Chairwoman of the Advisory Board of the Würth Group and member of the UNICEF Committee for Germany, said about the company's commitment.
Sri Lanka: Education and psychosocial support
The donation will benefit the UNICEF program “Children at the heart of crisis: education and psychosocial support in Sri Lanka”. In addition to the economic and energy crisis, the country suffers from frequent natural disasters, which threaten the families' ability to afford basic needs, especially those of their children. In addition, the majority of schools remained closed in 2022. The lack of access to school education and the economic crisis also threaten children’s mental health.
Thanks to the donation, children receive learning materials such as pencils, notebooks and worksheets. Moreover, schools, especially in poor areas, are supported in providing regular meals. In close cooperation with the Ministry of Education, the program also focuses on high-quality education through training and qualification measures for teachers. The donation also benefits the children’s mental health and psychosocial support. The measures are designed to help children regain their courage and look ahead in times of crisis.
Chairman of the UNICEF Committee for Germany Georg Graf Waldersee said: “We would like to express our sincere thanks to the Würth Group for their generous support. For the sixth consecutive year, numerous dedicated employees showed exceptional commitment during the campaign week, making a significant contribution to opening up opportunities for children through education. In a crisis-ridden country like Sri Lanka, ensuring that children and young people have reliable access to high-quality education is of tremendous importance in paving the way out of poverty and strengthening their mental well-being. Thanks to Würth’s outstanding initiative, UNICEF is able to expand its local education programs and help the children develop the skills they need for their future life.”
About the RW WORKOUT Week
For more than 30 years, RW WORKOUT Week has been an integral part of the cooperation between the inside staff and the field sales force of Würth Group companies. During this ride-along campaign, inside employees accompany sales representatives on their daily customer visits. This does not only boost their cooperation, but also gives both the sales force and the customers the opportunity to suggest improvements and ideas to inside staff in personal conversations. More than 8,300 ride-alongs were performed worldwide within the framework of the RW WORKOUT Week.
About the Würth Group
The Würth Group is the global market leader in the development, production and sale of assembly and fastening materials. Other trading and production companies, known as the Allied Companies, operate in related business areas, ranging from electrical wholesale and electronics to financial services. The Group employs more than 85,000 employees in over 400 companies with more than 2,500 pick-up shops across 80 countries. The Group achieved sales of EUR 19.9 billion in the 2022 fiscal year. With over 7,600 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest single company in the Würth Group.
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