Würth becomes official tool supplier for MotoGP™
High-profile support for MotoGP™: The Würth Group, the global market leader in the development, production, and sale of assembly and fastening materials, has entered the premium class of motorcycle racing as the official tool supplier. With this partnership, Würth presents itself once again as a reliable technology partner in top-class sports.
Würth has been active in motor sports since 1976. The involvement in MotoGP™ marks another milestone in its sponsorship strategy. The focus is on equipping the technical teams with high-quality Würth tools that are able to perform in extreme conditions and ensure absolute precision, efficiency and safety in the paddock and pit lane.
“At the end of the day, in motor sports, like in the trades, it’s about every detail: Speed, experience and perfectly tuned processes are the key to success,” says Fritz Hollweck, Head of Sports Sponsorship at Würth. “This ambition is precisely what we share with MotoGP™. Both brands stand for top-notch technical excellence, passion and teamwork.”
The commercial rights holder of MotoGP, Dorna Sports, underlines the strategic value of the cooperation: “Würth matches our ambition and values,” says Marc Saurina, Head of Global Commercial Partnerships. “In Würth, we win a global partner that supports our teams with first-class tools, as well as new impetus in some of our strongest markets.”
During the season, Würth will be prominently visible at the Grand Prix races in Italy, Spain and Indonesia, with strong branding along the race track, in hospitality areas and in digital spaces. In addition, Würth offers exclusive customer experiences. The selection of the Grand Prix locations also highlights the Group’s international growth strategy, connecting with MotoGP’s impressive presence in each market.
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About the Würth Group
The Würth Group is the global market leader in the development, production, and sale of assembly and fastening materials. Other trading and production companies, the Allied Companies, operate in related business areas, ranging from electrical wholesaling and electronics to financial services. At the end of 2024, the Group employed 88,400 employees in over 400 companies with more than 2,800 shops across 80 countries. The Group generated sales of EUR 20.2 billion and an operating result of EUR 940 million in the 2024 fiscal year. With over 8,000 employees, Adolf Würth GmbH & Co. KG in Künzelsau is the largest single company in the Würth Group.