"Würth Collection – Sammlung Würth": Würth museums offer more apps
Digital access to art: now available free of charge in German and English in the AppStore and on Google Play
The Würth museums have used the corona lockdown to make selected parts of the Würth Collection digitally available. Numerous treasures have been made accessible through the new “Würth Collection – Sammlung Würth” app since Saturday, 23 January. The collection of over 18,300 works includes works of renowned painters and sculptors: Max Beckmann, Max Ernst, Pablo Picasso, as well as Alfred Hrdlicka, Georg Baselitz, Christo, Eduardo Chillida, Tony Cragg, David Hockney and many more. The app is available free of charge in German and English and can be downloaded from the AppStore and Google Play.In June 2020, Würth presented a pilot project: A first version of this app featured the newly opened Museum Würth 2 at the corporate headquarters in Künzelsau.
“During the pilot project at Museum Würth 2, we realized that on site, the app was as widely used as a conventional audio guide. At the same time, we observed that a new, younger audience used the app at home or on the go. Of course, we do hope that after the digital visit, people will say: Once the cultural lockdown is over, I'm going to head for the museum to see this great art in the original."
Anyone who downloads the new "Würth Collection – Sammlung Würth" app can look forward to pictures and videos of important works of the Würth Collection and receiving background information on their creation and significance in competent audio commentaries and short texts. Also designed as digital companion for museum visits, the app is structured according to Würth's exhibition locations in Germany: During the digital visit to Museum Würth in Künzelsau, visitors can admire the art of Munich sculptor Lun Tuchnowski in the collection retrospective "Geometry – Perception – Empathy", which was set to open its doors to the public on 23 January, coinciding with the app launch. Highlights of the collection from modern and contemporary periods can be viewed in the neighboring Museum Würth 2 with its adjacent sculpture garden. Click by click, you can trace Reinhold Würth's evolution as an art collector. From spring 2021, the contents presented in the app will also include the new exhibition "Leonhard Kern and Europe" at Kunsthalle Würth and "The Old Masters in the Würth Collection", among them the important Darmstadt Madonna by Hans Holbein the Younger, at Johanniterkirche in Schwäbisch Hall. In accordance with the COVID-19 Ordinance, the Würth museums are currently closed like all other cultural venues.
"After all, it is the genuine desire of the collector to make art accessible to the public. Of course, the digital experience cannot replace the personal experience of art at the museum, but this should not prevent art lovers from enjoying art online and having an aesthetic experience, especially in times of cultural lockdown."
