Künzelsau/Schwäbisch Hall,

Kick-off event for 2021/2022 winter season at Würth

Top athletes of German Ski Association (DSV) kitted out at Adolf Würth Airport

Corporate News

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As one of the two main sponsors of the German Ski Association (DSV), Würth invited the top athletes of all seven DSV disciplines for the official presentation of the new team outfits to Adolf Würth Airport in Schwäbisch Hall: The skiing pros visited Würth in Hohenlohe for the seventh time on 13 and 14 October.

“Equipping the DSV athletes with their new gear is the traditional kick-off for the winter competitions. We are excited about the upcoming winter season and will do our best to be a strong partner for DSV. We hope our support will help them start the new season as successfully as possible. That is why we are happy to make Adolf Würth Airport available or this occasion,” explained Fritz Hollweck, Sports Sponsorship Manager at Adolf Würth GmbH & Co. KG. Würth has sponsored the German Ski Association since 2002.

“Distributing 25,000 pieces of equipment to all athletes of the seven DSV national teams while producing photos and videos for sponsors and equipment manufacturers requires complex logistics and perfect organization. We are grateful to our premium partner Würth for making all this possible at Adolf Würth Airport in 2021. Now, our teams can start into the Olympic winter with the best possible equipment. We are especially excited about the evening event at Carmen Würth Forum, where we will honor the most successful active athletes of the last winter season together with the entire ski family,” explained Walter Vogel, DSV Marketing Director.

On 13 and 14 October, the DSV athletes as well as their coaches, assistants and technicians receive their equipment for the upcoming winter season at Adolf Würth Airport in Schwäbisch Hall.

“That’s what’s great about winter: When it gets colder outside, the DSV athletes can finally compete again. I am really looking forward to the upcoming season, especially because the ambition, passion and motivation of the athletes is contagious every year. These characteristics are an integral part of our corporate culture and one of the main reasons for our success. So, you could say the DSV athletes are great role models for us,” Norbert Heckmann, Chairman of the Management of Adolf Würth GmbH & Co. KG, explained.

Arts & Culture

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DSV athlete of the year 2020: Karl Geiger wins “skier of the year” vote

For the seventh time, all active athletes of the German Ski Association across all disciplines have chosen the DSV athlete of the year. All DSV athletes across all disciplines, teams and training groups were asked to cast their votes. They could choose from the group of active athletes that had been awarded the Golden Ski by the DSV for their outstanding achievements in the past season. Most DSV athletes voted for ski jumper Karl Geiger (SC Oberstdorf).

2021 Golden Ski: The highest honor for active DSV athletes

Since its establishment, the German Ski Association (DSV) has honored outstanding achievements of athletes in the past season. The “Golden Ski” is the highest honor that DSV bestows on active athletes.

The prize winners in 2021 are:

  • Alpine skiing: Kira Weidle (SC Starnberg) / Andreas Sander (SG Ennepetal)
  • Biathlon: Franziska Preuß (SC Haag) / Arnd Peiffer (WSV Clausthal-Zellerfeld)
  • Cross-country skiing: Katharina Hennig (WSC Erzgebirge Oberwiesenthal) / Lucas Bögl (SC Gaißach)
  • Nordic combined: Vinzenz Geiger (SC Oberstdorf)
  • Ski jumping: Katharina Althaus (SC Oberstdorf) / Karl Geiger (SC Oberstdorf)
  • Ski cross: Florian Wilmsmann (TSV Hartpenning)

Würth is where people are inspired by passion

Thanks to the partnership with DSV, Würth is continuing its longstanding commitment to top-class sports. The company has been actively supporting motor sports for 35 years, and for more than 20 years, Würth has been present at German Bundesliga and international soccer matches. Würth also actively engages in disabled sports. Through its longstanding support of the Special Olympics initiative, Würth commits to social values such as community spirit and inclusion. All sponsoring activities of Würth can be reduced to a common denominator: Würth is where people are inspired by passion.

About Adolf Würth GmbH & Co. KG

Adolf Würth GmbH & Co. KG is the leading manufacturer of fastening technology for professional use. It is the largest individual company of the globally operating Würth Group.

Adolf Würth GmbH & Co. KG employs more than 7,900 people nationwide, generating sales of around EUR 2.21 billion in fiscal year 2020.