Sponsoring in e-sports

Würth enters the new EA Sports FIFA Global Series season with partner NEO


Since May 2021, the leading manufacturer of fastening technology has been supporting the Esports Team NEO. Thanks to the partnership with Team NEO, Würth is entering the strongly growing digital FIFA Esports whose matches are played on video game console. Season 2021/2022 will now start and is supposed to be a success for both partners.

NEO is considered one of the most promising eSoccer teams in the world and has played another very successful season. The team has made considerable progress in the second consecutive year. The player called “DullenMIKE“, who at the same time forms part of the DFB eNational Soccer Team, was the top performer. Thus, a whole series of successes could be recorded such as victory in the EA SPORTS FIFA FUT Champions Cup II, the runner-up in the DFL Virtual Bundesliga, as well as numerous victories in the Eligella Cup, the largest European community tournament. All NEO players finished the season with top rankings, led by DullenMIKE who currently occupies first place in the European rankings on Xbox. After the successful announcement of the partnership in May and the victories both on a national and an international scale, Würth and NEO will continue to strive for victories also in the new FIFA22 season and entertain the community on all platforms.

Fritz Hollweck, Head of Sports Sponsorship at Würth, is very happy about the partnership: “Würth has been a sponsor in professional soccer for many decades and is also very present in winter sports and the like. For us, e-sports constitutes an attractive opportunity to put our commitment on a broader digital basis, opening up a new, young target group in the process. We do not want to be a partner that only focuses on visibility but will use creative content formats to boost our digital channels and platforms far and wide.“

About NEO

The name says it all! NEO wants to become one of the best e-sports organizations in the world. A home for all existing and aspiring champions. Players and teams always willing to go the extra mile, not only demonstrating their sportive ambitions, but being true role models. Our social media work focuses on creative content and interaction with the community. NEO launches the season 2021/2022 with a highly ambitious team line-up in the FIFA title. Activities in other games titles are supposed to follow in the future.

About Adolf Würth GmbH & Co. KG

Adolf Würth GmbH & Co. KG is the leading manufacturer of fastening technology for professional use. It is the largest individual company of the globally operating Würth Group. Adolf Würth GmbH & Co. KG employs more than 7,900 people nationwide, generating sales of EUR 2.21 billion in fiscal year 2020.

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